Wednesday, March 4, 2009

5. Use non-standard types of ads

We all know that web-savvy (eg. webmasters or people that use the Internet for so many years, and know all the standards, convetions and so on) users are ad-blind.

Banners like 468×80 have been on the Internet since it’s creation. Even people who use the Internet vaguely or once a month, are kind of blind to these standard banners.

Instead, use vertical skyscrapers, or boxed ads. They have a much higher click rate. The Adsense team even published a list of their highest performing ad sizes:

  • 336×280 large rectangle
  • 300×250 inline rectangle
  • 160×600 wide skyscraper

End note: I hope these advices help some people. If they did, drop me an e-mail and tell me about it.

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